The holistic approach is facts-based and requires accurate preparation upfront.
- to process information related to the business model, the brand performance “as is” versus peers,
- to identify the gaps to be closed,
- to assess the ability to win,
- to come up with actionable recommendations.
The preparatory talks allow the deepening into available data, the gathering of as many inputs as possible from the brand project team. At this stage one-to-one interviews with some stakeholders may be also useful to clarify on specific points and to achieve a common understanding of issues, challenges,opportunities, constraints.
