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we back up insights with analytics
we shape your brand identity to stand out
we craft acquisition & retention marketing strategies 
we model content & engagement tactics
we add value along the entire shopping experience

 
 
 
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WHAT WE ARE GOOD AT

CONTINUOUS BUSINESS EXCELLENCE & OUTSTANDING BRAND ENGAGEMENT THAT DRIVES LOYALTY AND CHANGES THE VALUE THAT CUSTOMERS GIVE TO YOUR ASSETS.

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empowering brands

 our propriatory branding modell uncovers that something else, that consumers can identify with. The underlying archetypal brand story takes a unique twist and ensures brand attachment.

fueling growth II

GENERATING DEMAND

 in the race for visibility, scale and speed, it is crucial to apply powerful acquisition & retention processes to succeed in dealing with savvy customers. 

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ebook cover with title The 30 Greatest Lead Generation Tips; a green arrow showing the positive effect on sales; the publisher Cogito Marketing Consult
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CO-CREATION 

reduce friction between functions to drive creativity across borders and create tailored 360° brand engagement solutions that inspire and empower customers to be or become active loyalists  

SAVE THE DATE - COGITHON #6

If your case is selected, you will be offered a free workshop : together with your multi-functional team (sales, marketing, communications), we evaluate your acquisition strategy roadmap and determine the HOW MIGHT WE's to generate demand and drive growth.

 
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COGITHON #6

15
Mar
15 March | online application until february 15, 2021

HACK YOUR BRAND ACTIVATION PLAN

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16.04.20 06:56

cogito blog | brand balance board

  |  Author

Beyond the rational reasons for believing in a brand, the balance between relevancy, ability to win, brand equity, brand personality, value proposition - is the prerequisite for telling a good story, delivering a better customer experience and converting traffic into revenue.This quest for the...

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HOW WE TEAM UP WITH YOU

WE UNDERSTAND OURSELVES AS A SUPPORTIVE, INVENTIVE, STIMULATING, PRACTICAL PARTNER WHEN IT COMES TO BUILDING EFFECTIVE ACQUISITION STRATEGIES & OUTSTANDING BRAND EXPERIENCE THAT WILL DETERMINE LOYALTY AND CHANGE THE VALUE THE CUSTOMERS GIVE TO YOUR ASSETS 

hand drawing a light bulb to symbolize the birth of an idea

strategic consultancy

 advising & coaching
brand owner teams 

free eBook

ebook cover with title The 6 Marketing Metrics Your Boss Actually Cares About; a green arrow showing the positive effects on business; the publisher Cogito Marketing Consult
get your free copy now ->
 
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 tactical sparring partner

 conceiving & developing
winning strategies 

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operational buddy on demand

supporting superior execution
on-the-job     

SOLUTIONS OFF THE BEATEN PATHS

WE DESIGN OUR SERVICES ACCORDING TO YOUR NEEDS, STRIVE TO CONSOLIDATE YOUR COMPETITIVE ADVANTAGE & DIFFERENTIATION, STAND FOR AGILE PROJECT MANAGEMENT AT A FIXED PRICE. DEPENDING ON THE TASK AT HAND, YOU CAN PICK THE RIGHT EXPERTISE FROM OUR BRAIN TRUST AND COMBINE IT WITH YOUR OWN SKILLS

CONVERSION TO SALES

concentric circles showing the customer journey from the stranger step up to the client status, while the brand perception is growing

a systemic approach that focuses on designing your customer acquisition strategy

ARCHETYPAL BRANDING

the archetypal branding process broken down into 6 phases, each symbolized by an image: target customer with a human face; functional benefits with utility knife; emotional benefit with bristly hair ; brand attributes with multicolored chameleon; brand personality with orange among apples; core essence with a thumbprint

a series of strategic decisions, data-based and customer-oriented, to maintain or restore the ability to win

TELLING BRAND STORY

colourful silhouettes of men and women dancing in front of a loudspeaker; title Live Out Loud

a consistent brand experience across all channels to strengthen preference in the minds of customers and increase pricing power

   free eBook

ebook cover with title How To Create Buyer Personas, an arrow showing the positiv impact on business, the publisher Cogito Marketing Consult
get your free copy now ->